Database Marketing

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Database Marketing
What is database marketing? Database marketing is step one in direct marketing initiatives. Direct marketing uses databases of customers to generate targeted lists for direct communications.

Such databases include:

  • names
  • addresses
  • phone numbers

  • e-mails
  • websites
  • company names

  • Industry
  • Revenue

Databases, once built, allow businesses to identify and contact customers with a relevant marketing communication.

Database Research

Database marketing begins with… data. The more useful data available, the more effective the campaign. Such data comes from a number of sources. Many businesses collect data as part of a typical business transaction.

Once lists are collected, verification is required to ensure the lists are up-to-date date. This is a process that has to be done regularly to ensure the lists are always accurate.

Web Services & Social Media

Using Data to Improve Performance