Email marketing is a low-cost, high-return marketing channel built on a solid foundation of permission, which virtually guarantees significant levels of engagement.
Creative email marketing goes beyond the latest offer or newsletter. It’s about engaging with clients (and potential clients) and contributing to a conversation that leads to them making a positive action. Great email marketing will reaffirm that you understand your clients’ needs and offer trusted solutions to their challenges.
Why Email Marketing?
Reduced Time & Effort
Email marketing takes a fraction of the time that two common offline direct marketing communications techniques do – Print Postal Mailings and Telesales Campaigns.
Email marketing can be distributed in real-time. With a click of a button your message gets distributed and delivered to your audience.
A lot of traditional marketing campaigns must be done in a mostly “one-size-fits-all” format; it’s difficult for you to speak directly to your consumer in a personalized way. With email marketing, not only can you send personalized email with your customer’s name, but also present customize messaging.
Segment User and Customer Database Information
You can send extremely targeted marketing campaigns that will result in increased sales conversions simply because they are so specific. You’re then using your customer database to put the most relevant message in front of the customers who are most likely to respond to it, and that’s what good marketing is all about.
More Frequent Communications
Instead of only being able to send them a flyer or catalog once a month or once a quarter, you can easily send them offers once a week. You could, of course, send them email even more frequently than that if their email activity supports making that decision.
Test Marketing Messages
Good marketing always means being able to test things! With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colours your users and customers will respond to.
Exponentially Better Ability to Track Sales and User Engagement
Well-developed email marketing platforms can provide tracking information on how many people opened an email, how many people clicked a link in an email, which specific link within the email was clicked, how many people complained that an email was spam or unsubscribed and, of course, whether your email even made it into your recipient’s inbox.