Integrated Marketing Communications Planning

Are you ready to launch a new company or product?
Is it time to position your company at the forefront?
Do you need to build a targeted print, broadcast and Web presence?
Do you need sales, lead generation or trade show support?

An Integrated Marketing Communications Plan (IMC) helps to create a powerful and persuasive image, with consistency and continuity, to catapult you to the top of your industry.

Developing an effective IMC program brings into play a wide range of key marketing areas, including:

  • Situation analysis
  • Target market analysis
  • Positioning strategy
  • Message strategy
  • Media strategy
  • Sales promotion
  • Direct marketing
  • Public relations
  • Integration

Firstbase has played a key role in the success of many brands and services. Working with industry for over two decades, we have expertise across a full range of services, from brand strategy and market research to targeted media buying with award-winning creative design.

The benefits of Integrated Marketing Communications are:

  • Budgets that stretch
  • Increased customer knowledge
  • Increased market share
  • Improved customer retention
  • Qualified referrals
  • Improved and consistent corporate image
  • Increased sales revenues
  • Increased bottom-line profitability
  • Increased brand capital

We speak your language and know how to reach your customers in the most cost-effective method.

Call us today at 1.800.758.2922 for a preliminary no obligation discussion to explore the possibilities.