President’s Message


Generally speaking, there is a lack of specific information and guidance on running and managing a small business, which makes it very difficult for owners to confidently decide how to obtain the best results and optimize their business performance/results.

Unfortunately, many owners of companies have not adequately planned for managing their business. Many entrepreneurs are too busy working “in their business” rather than “on their business” to truly realize their business potential.

There are four main areas or cylinders to running a successful business:

  • Sales
  • Marketing
  • Administration
  • Operations

The sad fact is that most business owners are usually running on only two of these cylinders and therefore experience a failure to achieve optimum sales, and profits resulting in huge stress on the owners and their families.

A business that is well prepared for success has formal systems and processes, a functioning business plan, an employee’s handbook, rigorous financial statements, credit management policies, up-to date customer / prospect lists and proactive marketing actions.

During the pre-recession fast-paced “growth period” most business owners didn’t have to find new customers, as they were busy servicing and challenged in meeting customer orders. However, post recession, these same businesses that relied on “order taking”, now need to be “order makers”. The result is that sales volumes and profitability are down significantly. Changes in thinking are essential.

Traditional approaches to running a company involve a shockingly low level of selling and marketing activity. The purpose of Firstbase is to bring proactive marketing and sales principles back into the forefront.

Our Firstbase business advisors offer many insightful ideas and suggestions to enable you to realize the maximum sales and profits from your hard work. It is also essential to bring proactive marketing principles back into the forefront. Many owners have great products / services but fail to reach optimum potential because they are unable to market themselves successfully.

We are honoured and blessed to work with forward thinking clients, who realize that they need to do something different to improve their business opportunities. The skilled team at Firstbase work closely with our clients to enable them to succeed in the most cost effective manner.

Kind regards,

Greg Spafford
Managing Director