Case Study

Quality Health Services Ltd. (QHS) is a franchise located in Abbotsford BC, owned, and operated by James and Nikki Stewart in Abbotsford. Services offered on a local level include preventive health care awareness, wellness education clinics, and state-of-the-art screening services.

QHS provides its services through a mobile network of qualified health care professionals. The screening programs use the latest information and state-of-the-art technology to provide the largest selection of high quality health screenings. Tests are non-invasive, quick, and accurate and results can be provided directly to the participant’s physician for review.

Many health problems and diseases are preventable. QHS screening clinics help promote healthy living through proactive screening and assessment. QHS Abbotsford clients include national corporations, such as Costco, Tim Horton’s, and Wal-Mart. Quality Health Services organizes, coordinates, and delivers proactive health services to companies with multiple locations, small to medium size business, pharmacies, retail store chains, and government offices.

Present Situation

The QHS franchise in BC has an established reputation for providing the highest quality of service to its customers, based on feedback from the head office in Toronto. The management however, realized that the market in BC is different and a new Strategic Business Plan was needed to develop and grow the business. The head office in Toronto does not provide marketing or business planning support services.

About Firstbase

Our accountant referred us to Firstbase. We discussed with Firstbase the challenges we faced and they indicated that they could help. They worked closely with us in the development of a Business Development Strategy that involved three phases: Market Research, Marketing Strategy and a Strategic Business plan. We knew we needed a business plan to provide a blue print to identify what was required to achieve our goals.

As a small family run company with limited resources, we are thrilled that Firstbase has provided us with value for our money. We were very impressed with the Firstbase team and their skills, helping us to uncover new opportunities to increase revenue and improve our bottom line performance. They went over and above to assist us in numerous scenarios that have enabled us to negotiate better terms with our Franchisor and improve our bottom line performance.

“Firstbase has been extremely helpful and provided us with a high standard of professional assistance and guidance. We have a great working relationship and are delighted to continue working with them now and in the future.”
Nikki and James Stewart