Case Study

Introduction to COABC

The Certified Organic Associations of British Columbia (COABC) is the sole government approved body responsible for overseeing the BC Certified Organic Program. The COABC isdesignated to implement the program under the Food Choice and Quality Act.

Background

COABC was facing a number of challenges to achieving its marketing goals and moving to the next level. The COABC organization did not have a recognizable brand name. In addition, the existing marketing and presentation materials were very limited in nature.

Additional tools and resources were required to promote the range of services provided in order to reach the objectives and support the stakeholders. Furthermore, COABC needed to research, define and establish a clear value proposition, based on a brand analysis of the markets needs and perceptions.

A collaborative marketing agency/partner was needed, one to be a resource in the marketing scope of work and provide COABC with the tools to grow and communicate its message more effectively.

About Firstbase

We contacted Firstbase Services in Abbotsford, B.C. to develop the Branding and Sponsorship communications tools we needed.

They were very responsive and worked closely with us to develop a Creative Brief, which has helped us clarify our messaging in a succinct manner. Firstbase designed and created a new corporate logo to convey the exact tone and style that embodies our organic brand message.

In addition, they designed and produced a presentation folder (including inserts), letterhead, business cards, and stationery items, all of which have produced excellent feedback from our stakeholders.

As a marketing support tool, Firstbase designed a multi-purpose folder, a valuable asset used in educating potential certified organizations by communicating our purpose and benefits as well as a professional tool for sponsorship drives.

In addition, two trade show banners were also designed and developed by Firstbase; these are currently used in a variety of trade show events, our AGM, and our office reception area—a great benefit to the COABC.

“We are delighted with Firstbase and the quality of the materials designed and produced by their team. They have been supportive and we appreciate their attention to details, standards, and quality of service.”
Karen Fenske, COABC