Blog

We at Firstbase strive to be an information hub for all of our clients and future clients. Our blog features articles, tips and tools from both our team and other industry professionals. Information is key and we are here to share our wisdom with you.

Our blog subject matter highlights: Business Development, Sales, and Marketing

Offline marketing isn’t dead yet

By Firstbase Business Services


Online marketing is becoming more and more popular, from e-newsletters to various social networking sites, to pay-per-click ads, it becomes a bit overwhelming. Building an online presence for your company is a good idea, but it is not the only marketing effort you should be making.

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Sales and Marketing Challenges

By Firstbase Business Services


No matter which sector your company is operating in, success or failure boils down to sales and marketing. If you’re not marketing your company and your product or service effectively, no one will be able to find you. If you are not able to close a sale when prospective customers come around, you will never…

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Don’t forget to budget

By Firstbase Business Services


A budget helps one develop a plan to avoid overspending. It quantifies our marketing objectives and helps put them into action. Without a set budget, marketing dollars will be wasted. Begin by organizing your financial information. Estimating business revenues and costs will result in an unrealistic marketing budget. Determine how much money your company makes…

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