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Is your marketing yielding the desired results?

By Firstbase Business Services


Marketing a business requires many tools and tactics, across many channels. It requires integration, consistency and patience. Not seeing any results? Before you pull the plug on your marketing efforts, here are three reasons why your marketing doesn’t always produce the expected ROI:   1. Lack of integration Your marketing tactics cannot standalone. Email campaigns…

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Tips to improve your business

By Firstbase Business Services


Businesses cannot remain static. Making changes and improvements to the way you operate your company will help make your business successful. Below are four tips to enhance your business: 1. Setting goals You should have written goals for your business, both long-term and short-term. These goals can be qualitative and quantitative. Share your goals with…

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